What's the story behind the name?
Endeavour Tea is based on the verb and noun endeavour, meaning to strive for, or to make a strenuous effort. As an Australian tea company, the name is also inspired by the spirit of adventure of the HMAS Endeavour, a British Royal Navy research vessel that ventured into the largely uncharted ocean to the world's south. By appropriating this Australian historical icon to the present day, we hope to diminish the colonial connotations of tea and focus on the universal appreciation of specialty tea.
Furthermore, the name Endeavour takes on a metaphorical meaning. As we see it, business is a vessel, and the thrill and the challenge is navigating the ocean's depth of different forms and qualities of specialty tea. From the terroir that imparts flavour and character, to the laborious craft of sourcing, processing, shaping and preserving the leaves, through to its complex history that has intersected time and culture around the world.
Lastly, as a young small business, we take a considered approach in everything we do. We are perpetually on the lookout for better ways of doing things, from improving our service, to finding suppliers that best align with our ethics as well as refining our core offerings. It's part of our commitment to endeavour every day.
Why Endeavour Tea?
Inspired by fine food and the kaleidoscopic diversity of teas from around the world, Endeavour Tea is a dream given form for Matthew Petrucci, a qualified chef, lifelong tea aficionado and avid urban gardener who found a new calling as a Certified Tea Blender and in-training Certified Tea Master. Our goals are to:
- Explore the fascinating junction between fine food and teas
- Promote specialty teas, Australian-grown herbs and botanicals
- Support organic growers' locally and abroad
- Engage fine tea appreciation and education
Endeavour Tea offers a curated, ever-growing collection of loose leaf teas and quality tisanes, including unique house blends and classic favourites. Our blends are lovingly prepared and packed by hand in Canberra, Australia from local and imported ingredients.
Could you explain the difference between tea and tisane?
Tea is a beverage prepared from the leaves and/or stems of the Camellia sinensis plant, an evergreen shrub that is native to Asia. Tea leaves naturally contain caffeine, the concentration of which is generally, though not exclusively, enhanced by the oxidation process.
By definition, a tisane [ti-sahn] is an infusion of herbs, spices botanicals and/or fruits that is prepared in a similar way to tea, but does not contain any actual tea ingredients. A tisane often does not contain caffeine.
Where do your ingredients come from?
We are an Australian tea business, and we currently buy our ingredients from local tea buyers and distributors. All of our current products contain a mixture of domestic and international ingredients. For example, we are currently sourcing Australian-grown lemongrass, pineapple, mango, apple and peach.
Seasonality, weather conditions, stock levels and organic certification are regularly changing and from time to time, may affect the place of origin of our ingredients. Though we love to source and support Australian, it's not always practical or possible to do so. That's why we've placed the most up-to-date provenance details on our website instead.
Our tea leaves are sourced from renowned tea growing countries around the world, including India, Sri Lanka, China, Japan, Korea and Kenya. These countries have a generally favourable climate for growing tea along with a long and respected history of cultivating the tea plant. In contrast, tea production in Australia is difficult because of our largely hot, dry climate, lack of fertile altitude and poor soils for tea growing. In Australia, tea growing is a comparatively young undertaking with a very small but growing range of teas that we hope to feature in our collection in the future.
Do your products contain any allergens?
Endeavour Tea makes every attempt to segregate ingredients that may cause an allergic reactions for those with food intolerances. However, there is always risk of allergen or contamination, particularly as our kitchens and packing environments we may use or come into contact with products such as milk, eggs, gluten, seafood, peanuts, other nuts, sesame seeds and capsicum.
Some of our ingredients, particularly dried fruits, may have come into contact with sulphites, even though this may not be declared on our packaging, or the packaging we receive from our suppliers. Although we take the utmost care, we can not guarantee a total absence of these or any other allergens or contaminants within our products. Customers with food allergies must be aware of this risk. Endeavour Tea cannot assume any liability for adverse reactions from our products consumed, or items one may come in contact with whilst consuming our products.
Can you explain natural flavouring?
The natural flavouring that we use is a concentrated extract of an actual raw ingredient, whether that is a spice, herb, berry, fruit, flower, blossom, root or a mixture of all mentioned. These flavours are released from either/or squeezing, distilling, filtering, warming, grinding, crushing and heating. We do not use artificial flavouring in our products.
What is the shelf life of your blends?
Tea will begin the oxidisation process instantly upon contact with air and will slowly start to degrade in colour and flavour. Provided that our blends are kept airtight and in a dark, cool location, they should keep fresh for about a year. Blends with natural flavouring may experience degradation of aroma after a while, as the fragrance mellows.
Do you ship internationally?
Yes, we will ship our teas to most countries. For the full list, please visit the Shipping page.
Where might I find your products?
Please see our Stockists page for more information.
May I stock your products?
We are pleased to offer our full catalogue of teas to restaurants, cafés, office spaces and specialty retailers. Your customers are certain to find the most enjoyable brew with Endeavour Tea.
Sizes begin from 50g kraft pouches through to 1kg bulk packs, available to you at wholesale pricing. For further information, please contact us at email@example.com.