Here at Endeavour Tea, we are passionate about not only sourcing fine tea, but also providing education about what makes tea unique. 

Just like coffee and wine, tea is a complex agricultural product that is both applied plant science and human creativity. Primarily, a tea is defined by which of the six styles it belongs to, such as black, green, white, yellow, oolong or dark/fermented. And while all tea comes from the same plant genus: Camellia sinensis, it is the terroir that truly shapes the attributes of tea. This means the environmental conditions such as climate, soil, rainfall, altitude and the season in which the tea leaf is picked and processed.

To make matters more interesting, there are subtypes, varietals and cultivars of Camellia sinensis that clever farmers and researchers have discovered natively as well as created through cloning, enabling a market of specialty teas that are coveted, rare and sometimes experimental. With the humble tea bush, the possibilities are virtually endless!

While there is a wealth of information to be learned about tea, we've tried to keep it simple and focus on the regions that we use in our products and their attributes.